Snapchat is better if you are targeting a younger demographic. They are different (like apples and oranges), and the key to developing a successful strategy is understanding who your customers are and what you are trying to say as a business. In contrast, the average Instagram user spends 15 minutes per day within the app, and the activity is mostly browsing.īoth Snapchat and Instagram are important to a business’s social media presence-one platform isn’t “better” than another. In addition, Snapchat still has impressive engagement metrics: The average Snapchat user spends around half an hour on the app per day and 60% of users create content, according to Business Insider. To start, there is some question as to how Facebook is measuring Instagram Stories DAUs, which could make those numbers seem higher than they are.
Brands understandably don’t want to invest their advertising dollars into platforms that are “dead.” However, these death knells for Snapchat are misplaced and premature.
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In early April, Facebook announced that Instagram Stories had reached 200 million daily active users (DAUs) and the media quickly piped to say that Instagram had "officially crushed Snapchat" and Snapchat was “dead.”įor a business figuring out its social media strategy, and thinking about where and how to allocate their budget, this shift is significant. Within six months, Instagram Stories hit 150 million daily users, which is only slightly less than the number of daily active users for Snapchat’s entire app. Meanwhile, Instagram view counts soared, and most influencers have seen engagement rates that are 3-5x higher on Instagram than on Snapchat. It was basically a clone of Snapchat Stories, but even though it was later to the party, engagement quickly started to tip in Instagram’s favor.Ī report on TechCrunch found that Snapchat Stories view counts dipped by 15-40 percent after Instagram Stories launched, and posting volume declined as well. This allowed users to share multiple photos and videos in a slideshow format.
In August 2016, years after Snapchat first released Stories, Instagram released its own version with Instagram Stories. Snapchat has reigned as the kind of ephemeral video since its founding, but Instagram recently stepped in to take it’s shot.